Track15 will be sharing a series of case study reports in the coming months. In this report we explore best practices as they pertain to audience growth campaigns.

When we celebrated our 4 year anniversary in October, we felt a tremendous amount of gratitude not only for our friends and family who helped get us to this milestone, but also for all of our clients who believed that we could bring trust and excitement to their organization. When we took a step back to reflect on what we and our clients have accomplished in the last 4 years. The numbers astounded us. Here’s a snapshot:

In the nonprofit world, it can be difficult to tell if your marketing efforts are working. Are your emails, social media posts, and other communications engaging your audience? Is your audience growing? Are you raising money from your audience? If you put in the time to create a beautiful and robust campaign, you should also take the extra step of analyzing the campaign’s performance.

Our Foundation Manager at Track15, Ashley, likes to say “grants are not a scratch-off ticket.” She believes that a successful grant program relies on the combination of an organization’s proven outcomes and a true partnership with the grantor.

We are so excited to be a featured contributor on the Kindful blog forum. In this blog post, we share tips on how to steer away from an event-only fundraising strategy.

GratiFILM is helping nonprofit organizations create high-quality videos that showcase their mission. Track15 has had the pleasure of working with them on many projects and cannot recommend their services enough! In our interview with Ryan and Elizabeth, we took a deep dive into their backgrounds and explored what key components are necessary to create a successful presence through video.

Lately, on client calls, we have been asked to “read the tea leaves” as it pertains to event planning for 2021. While we are not fortune tellers or public health officials, we have made it our priority to gather as much information as possible on the future of events to help our clients make safe and informed decisions.

Our words for 2021 are on-brand: trust and excitement. With these motives propelling us forward, there is nothing we cannot accomplish.

December is crunch time for many nonprofits. Our clients are in the midst of mailing their End of Year appeals, sending emails to their constituents, posting accomplishments of 2020 to various social media channels, and compiling their annual reports. We’ve generated a list of best practices to help make this season more jolly and less overwhelming!

We are so excited to be a featured contributor on the Onecause blog forum. You can read all about our tips and tricks for communication best practices here!

As we approach the season of gratitude, we want our nonprofit friends to consider: are you grateful for your donors?

We love spooky season at Track15. What we don’t love is seeing our nonprofit friends struggle with donor data - it is the backbone of all successful development strategies and needs to be well executed. We are here as a resource to support you with your donor data journey!

Is it just us, or does North Texas Giving Day seem like forever ago? Upon reflection, and after three years of running NTXGD campaigns, we continue to learn a thing or two! We wanted to give you two easy steps for a stress-free campaign, North Texas Giving Day or otherwise.

So many of us take “home” for granted; especially now, when it seems as if home is all we have. But what if you’re a former foster care student whose college has shut down and you don’t have a “home” to go to?

Due to the uncertain impact of COVID-19 on the city budget, FODAS took it upon themselves to push for emergency funding in order to meet DAS’ emergency needs and to create a future reserve in the event of budget cuts.

When your mission is to engage and mentor kids through functional fitness programming, and you can no longer meet in-person to lead those workouts, what do you do? This is the exact question we had the opportunity to help Trinity Athletics answer.

When it became clear that offering their services in the traditional way was no longer an option due to COVID-19, they were quick to think of innovative ways to serve their neighbors in need. In a matter of days, they transformed their Grocery Store and Clinic into a drive-thru.