During this time, when the state of nonprofits seems particularly fragile, we want to share the incredible grit, perseverance, and ingenuity that our clients have demonstrated. In the coming weeks we will tell their stories of overcoming the obstacles presented by COVID-19. We hope you find these stories not only inspiring but useful as a framework from which you and your organization can build.
When your mission is to engage and mentor kids through functional fitness programming, and you can no longer meet in-person to lead those workouts, what do you do? This is the exact question we had the opportunity to help Trinity Athletics answer.
Since March, Trinity Athletics has been met with a few challenges. First, as a relatively new nonprofit, they needed to build up their email subscription in order to spread the word about the changes they were making to the delivery of their services due to COVID-19. The Trinity Athletics team was quick to pivot how they connected with students once distance learning went into effect. They executed an assertive North Texas Giving Day Now campaign, sharing engaging stories and compelling social media content. This effort resulted in their mailing list growing to over 300 contacts with 6 segments.
Trinity Athletics captured the new delivery of their programming through a highly informative and effective video that was used during their North Texas Giving Day Now campaign. In addition to the aforementioned fundraising efforts, the video content allowed Trinity Athletics to garner additional awareness and support.
The atrocities that have occurred in the black community have led to reaction from many nonprofits. We are proud that Executive Director, Daniel Crisler took an outspoken and powerful stance in reaction to those events.
By quickly modifying the delivery of their mission, staying true to their morals, and using stories to cultivate new supporters, Trinity Athletics experienced record breaking success during this time of extreme uncertainty:
$34.19 raised for every one dollar spent on advertising
Over $3,316.00 raised during North Texas Giving Day Now
55% email open rate compared 25% industry standard
