During this time, when the state of nonprofits seems particularly fragile, we want to share the incredible grit, perseverance, and ingenuity that our clients have demonstrated. In the coming weeks we will tell their stories of overcoming the obstacles presented by COVID-19. We hope you find these stories not only inspiring but useful as a framework from which you and your organization can build.
Brother Bill’s Helping Hand (BBHH) provides groceries, healthcare, and enrichment to neighbors living in the West Dallas and Oak Cliff communities.
When it became clear that offering their services in the traditional way was no longer an option due to COVID-19, they were quick to think of innovative ways to serve their neighbors in need. In a matter of days, they transformed their Grocery Store and Clinic into a drive-thru.
They are also now hosting virtual enrichment classes and kids programming on their Youtube channel.
As BBHH reinvented their programming, they also refined their fundraising approach. By utilizing their website, blog, social media, and email platforms for storytelling, they were able to show supporters how programming agility directly supported the community. The timing of this shift was crucial. Communications began going out in a matter of days after the quarantine mandate was issued.
Instead of canceling their annual Wild Game Cookout, BBHH reimagined what this event could be. They hosted a virtual event that brought together world-renowned chefs and home-cooks for a night of food, fun, and incredible fundraising.
BBHH was also quick to execute the North Texas Giving Day Now campaign. Due to the short notice of the event, time for planning was limited, but BBHH was not deterred by the quick turn-around. They did not hesitate to complete the tasks necessary in order to be a part of this campaign.
Lastly, BBHH ran several successful social media ad campaigns to raise awareness about their COVID-19 response.
The combined fundraising efforts resulted in the following:
Over 500 new donors since March
Nearly 400 virtual event attendees
Over $500,000 raised in emergency response funds
$3,391 raised for every dollar spent on advertising
47% email open rate compared 25% industry standard
Most notably, BBHH has developed an effective process for sharing stories of hope and progress that will continue to elevate their mission well past COVID-19.
